LAB81® signs the new campaign FW 23/24 for Boggi Milano. There's no need to wait for someone to recognize us or tell us that we are special because we already are.

True beauty resides in diversity, in being unique and irreplaceable. And when one fully embraces their uniqueness, they become a beacon of light in the crowd, an example of authenticity and passion.

HERE TO B.

Credits

AGENCY
Lab81
CREATIVE DIRECTOR AND DIRECTOR
Valentino Bedini
ART DIRECTORS
Diego Pacenti, Andrea Sopranzi

PRODUCTION
Mr Production
EXECUTIVE PRODUCER
Pietro Masperi
SENIOR PRODUCER
Cristina Dei Cas
PRODUCTION MANAGER
Carlos Manuel Gasparotto
PRODUCTION ASS.
Giovanni Decio
LOCAL PRODUCER
Rachel Bashford

PHOTOGRAPHER
Federico De Angelis
ASS PHOTOGRAPHER
Ignazio Nano
DIGITAL
Daniele Roversi
PHOTOGRAPHER 2
Luca Stefanon
PHOTOGRAPHER STILL LIFE
Sestito Andrea

CINEMATOGRAPHER
Mattia Zerbinati

HAIR STYLIST
Sam Roman
MUA
Laura Vallejo
SEAMSTRESS
Michelle Warner