We tried to mentally envision the Flower Burger world. A world made of vibrant colors, carefreeness, happiness, imagination, and inclusivity. How to enter this universe? Just take a bite!

Food has the power to stir our emotions, bring back memories, and take us on a journey without physically moving. This is what we imagine can also happen with Flower Burger. When you taste the burgers they offer, you’re transported to a dreamlike dimension, at times psychedelic, hippie, and surreal, where the common thread is color, or rather, all the colors of the visible spectrum.

Like in a stream of consciousness, images and sensations quickly follow one another, uncontrollably and spontaneously. It’s in this way that carefree moments come to life in contact with nature, shared with loved ones while savoring a veggie burger, amidst smiles, hugs, kisses, a run on the grass… but also more nostalgic images linked to adolescence, like a flash from a cartoon, the memory of a TV show, a video game…

Credits

CREATIVE AGENCY
Lab81
DIRECTOR & CREATIVE DIRECTOR
Valentino Bedini
DIRECTOR OF PHOTOGRAPHY
Federico Teoldi
PRODUCTION
Lab81
EXECUTIVE PRODUCER
Diego Pacenti
ART DIRECTOR
Andrea Sopranzi
ANIMATION & POST PRODUCTION
Lab81
STYLIST
Martina Borgonovo
GROOMER
Francesca Rezzola
SOUND
Matteo Schiaroli

TALENTS
Alessandra Pedrazzoli / Gaia Anna Misrachi / Kevin Gugliuzzo