What is happiness? A carefree moment, laughter with friends, a journey, a weekend off, discovering new places, love, flavors, and colors that bring back memories. LAB81® signs the new campaign for Boggi Milano.
Happiness is simply something wonderful, a moment that becomes special when shared with friends and loved ones. A journey from the city to warm destinations, amidst the sea, modern architecture, and characteristic places. A trip with friends, full of unforgettable moments: an aperitif in the city to finalize the last preparations, the departure, the car ride listening to the summer playlist, places waiting to be discovered, new acquaintances.
Credits
AGENCY
Lab81
CREATIVE DIRECTOR AND DIRECTOR
Valentino Bedini
ART DIRECTORS
Diego Pacenti, Andrea Sopranzi
PRODUCTION
Mr Production
EXECUTIVE PRODUCER
Pietro Masperi
PRODUCTION MANAGER
Giacomo Moschini
PRODUCTION ASS
Giovanni Decio
PHOTOGRAPHER
Federico De Angelis
ASS PHOTOGRAPHER
Ignazio Nano
PHOTOGRAPHER 2
Luca Stefanon
PHOTOGRAPHER STILL LIFE
Andrea Sestito
CINEMATOGRAPHER
Federico Teoldi
BTS VIDEO
Mattia Zerbinati
SEAMSTRESS
Domiziana Donghia
GROOMER
Delia Caporali
ASS GROOMER
Alessia Damiata
