Imagine a tire that can effortlessly travel through the four seasons, adapting to changing weather conditions and ensuring exceptional performance year-round. This video is a creation signed by LAB81®.

The landscapes in the video were created using advanced artificial intelligence algorithms. Leveraging the power of neural networks and machine learning algorithms, AI played a significant role in generating unique and engaging visual scenarios. Every detail, from topographical features to the distribution of lights and shadows, was shaped through data processing and the AI’s ability to learn and replicate complex visual patterns. The result is a collection of digital landscapes that represent the synergy between human creativity and artificial intelligence, delivering an extraordinary and cutting-edge visual experience.

In this 3D film, we’ve explored the versatility of this tire, which travels seamlessly through the seasons, providing safety, comfort, and superior performance.

Spring: Agility and Control.
As spring emerges, the air fills with promises and a sense of renewal.

Summer: Comfort and Heat Resistance.
When summer reaches its peak, intense heat puts tires to the test.

Autumn: Reliable Grip and Safety in Variable Conditions.
Autumn brings with it an unpredictable mix of weather conditions, with roads covered in wet leaves and sudden rains.

Winter: Absolute Control on Icy and Snowy Roads.
Winter can present the most extreme driving conditions, but the tire is ready to face any challenge.

In addition to the film, we have also created the visual advertisement for print.

Credits

AGENCY
Ofg Adv
PRODUCTION COMPANY
Lab81
DIRECTOR
Valentino Bedini
CREATIVE DIRECTOR
Fabio Maurizio Anzani
3D GENERALIST
Francesco Pierpaoli
POST-PRODUCTION
Lab81
COPYWRITER
Emanuele Aquilio
ART DIRECTOR
Gianluca Medaglia
ACCOUNT
Rossella Passari
SOUND DESIGNER
Matteo Schiaroli