Lab81®. MULTIDISCIPLINARY Creative Studio.

Power, Technology, Energy and Performance. A new frontier in urban fitness. An authentic Total-Body training revolution.

An authentic revolution in urban training. A Total-Body approach with a high content of technique, energy and involvement, programmed to enhance the body by simultaneously stimulating the muscles and the mind. A 0-mile Fit-Fusion philosophy: in the center of Milan, with the pay-per-train app, to the rhythm of sound vibrations, light effects and inspirational videos. A new Cycling Community led by Master Coaches with international experience, true heroes and motivators of Deep Training. Central figures of a new sport wave based on advanced performance and absolute balance between intensity, quality and emotion. Welcome to the era of ENTERTAINMENT!

Credits

Agency
ATTILA&CO
Written and Directed by
VALENTINO BEDINI
Produced by
LAB81
Executive Producer
DAVIDE MENCHETTI
Producers
DAVIDE MENCHETTI & ALESSANDRO BRUNIALTI
Cinematographer
GIACOMO FRITTELLI
Gaffer
MARIO MICCOLI
Focus Puller
PAOLO GOBBI
Electricians
M8 STUDIOS
VFX
FRANCESCO PIERPAOLI
Sound FX
MARISTELLA FERRARO
Color Grading
LAB81
Technical equipment
M8 STUDIOS

  • Concept
  • Art Direction
  • Production
  • Post-production
  • CG Animation
  • Photography