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ADV Campaign & Content Creation

Il Bisonte

The Spring Summer 2018 campaign gives shape to the world of "Il Bisonte". A world where the imagination of the Tuscan West, the different landscapes and iconic creations come together in an almost surreal setting.

Concept, Art Direction, Production & Post-production
A daydream where the bags are the completion that surrounds them. The technique of hand drawing emphasizes the link between the journey of bison through Tuscany, the products and the idea that gave rise to the story.