No Name Tees
NO NAME TEES, no name, no brand identity. The idea of LAB81 was to create a line of
Clothing can no longer be identified through a name, but through a shape: that of a toy.
Concept, Art Direction, Production
From here comes the whole project of wanting to offer to the final customer a new typology of research and of innovative graphic, artistic,
Which exhibit different “expressions of taste”, always united by a single thread, that of the toy icon.
A project that rides the wave of successes from the realization of the two Art Toys Made in Italy, Minus and
Plus, boasting sales and success stories from Japan to the United States.