The Triennale di Milano is renewing itself through its website, becoming even more creative, intuitive, and emotional.

The LAB81® agency, responsible for creative direction and development, drew inspiration by conceptualizing the entire project as a digital magazine. They harnessed the graphic strength and recognizability of the quintessential typeface, Helvetica. Texts and visually impactful images compose the structure like a newspaper page, offering a simple and immediate navigation experience. Users can quickly explore and organize their visit to the museum space, discovering exhibitions, activities, and upcoming events. The website will continue to evolve alongside the digital world, updating and renewing itself to further enhance the image of the Triennale, expanding its audience to an increasingly international level.