The interactivity between paper and the web is one of the most innovative aspects that distinguishes the concept developed by Lab81 for Giugiaro Architettura Annual.

With Augmented Reality, for the first time in a book, full interaction between paper and the web is achieved. Within the book, a series of markers are recognized by the webcam, triggering the appearance of videos and 3D models in a dedicated section of the website, allowing users to interact with them. It’s a novel way to explore (and play with) architecture.