Tradition, craftsmanship, passion and dedication, perfection, quality and attention to detail which have been the beating heart of Doucal's footwear for more than 40 years.

We communicated these values with a video with a strong visual and, above all, emotional impact, with a contemporary and solemn style where the shoe is treated as a true work of art. The protagonist is a craftsman filmed during the creation of a Doucal’s shoe on his workstation, recreated ad hoc in the studio.

He is wearing a white shirt and, over it, an elegant leather coat. The shots are phases of manufacturing the shoe with a cinematic and evocative style: a succession of details, gestures and tools of the trade enhanced by a careful use of light and shadow. The background, completely black, will frame the craftsman intent on his work, like an artist during the creation of a work of art. Real sounds will accompany the scenes to further involve the viewer.

Credits

FILM DIRECTOR
Valentino Bedini (Lab81)
CINEMATOGRAPHER
Davide Mancini
PRODUCER
Diego Pacenti (Lab81)
CONCEPT & STORYBOARD
Lab81
POST PRODUCTION & VFX
Lab81
MUSIC & SFX
Matteo Schiaroli (Lab81)
STUDIO
StudioLux