We communicated these values with a video with a strong visual and, above all, emotional impact, with a contemporary and solemn style where the shoe is treated as a true work of art. The protagonist is a craftsman filmed during the creation of a Doucal’s shoe on his workstation, recreated ad hoc in the studio.

He is wearing a white shirt and, over it, an elegant leather coat. The shots are phases of manufacturing the shoe with a cinematic and evocative style: a succession of details, gestures and tools of the trade enhanced by a careful use of light and shadow. The background, completely black, will frame the craftsman intent on his work, like an artist during the creation of a work of art. Real sounds will accompany the scenes to further involve the viewer.