We follow no rules.
For us, creation is the art of shaping our own destiny. We are in constant pursuit of contemporaneity, bringing new dimensions to our vision, a fresh perspective that exceeds expectations. Born in 2005 from the vision of Valentino Bedini and Diego Pacenti, LAB81® has grown into an international creative studio, crafting intelligent and avant-garde projects across diverse fields of creativity.

Creative Services

  • Creative & Strategy

    Ideation & Concepting
    Creative Direction
    Art Direction
    Advertising Campaigns
    Creative Strategy
    Brand Identity & Graphic Design
    Packaging Design
    Illustration

    Film & Content Production

    Photography
    Film Production & Direction
    Video Editing & Post-production
    Color Grading & Sound Design
    CGI, VFX & Animation (2D/3D)
    Visual Content Creation
    AI-powered Creativity

    Production Services

    Production Management
    Casting & Art Buying
    Location Scouting
    Props & Set Design
    Lighting & Equipment
    Transportation, Permits & Insurance
    Budgeting & Cost Control

    Experiential & Interactive

    Experiential Design
    Interactive Projects
    Experimental Installations & Art

Awards & Honorable Mention

ADS OF THE WORLD / THE WEBBY AWARDS / LOVIE AWARDS / THE FWA / AWWWARDS / PREMIO “WWW” IL SOLE 24 ORE / DIGITAL DESIGN AWARD / PWI / SEOUL EXTREME SHORT / EST FILM FESTIVAL / FIATI CORTI / MESTRE FILM FESTIVAL / CORTO LOVERE / MEDIASTARS / MUSE AWARDS / DAVEY AWARDS / MIAMI SHORT FILM FESTIVAL / HORIZON / GIFFONI FILM FESTIVAL

Professional Experience & Clients

ALLEANZA / BERSHKA / BMW / BOGGI MILANO / BULGARI / CAOVILLA / CESARE CREMONINI / CONTINENTAL / CROCE ROSSA ITALIANA / DOUCALS / ELICA / FIUGGI / FUORI SALONE / GIUGIARO / GIUSEPPE ZANOTTI / GRISSIN BON / IL BISONTE / IL SOLE 24 ORE / INFASIL / LA TRIENNALE DI MILANO / L’ECLAIREUR PARIS / LE SILLA / LINES / LIU-JO / MANUEL RITZ / MISSONI / MORENO CEDRONI / ORCIANI / OKNOPLAST / OVS / RIVA / ROSATO / SANTONI / SARTORE / SLIDE DESIGN / SICIS / TECHNOGYM / TERNA / TIFFANY & CO / TM ITALIA / VICMATIE / VIRGIN ACTIVE / ZEGNA