We don’t have any rules.
We believe that creating is about molding our own destiny. We are constantly searching for contemporaneity in order to provide a new dimension to our vision. A fresh vision that exceeds all expectations.

From an idea of Valentino Bedini and Diego Pacenti, in 2005 the creative studio LAB81® was born, operating internationally in various fields of creativity by offering intelligent and avant-garde projects.

Our company is not just a creative agency; it’s a compass that draws a strategy, frames a direction, creates design, and builds production for requests ranging from branding to advertising film production and branded content. We foster positive, dynamic, highly motivated, and up-to-date collaborations, offering unique solutions to achieve the “Wow” effect. Above all, we believe in a shared love for visual storytelling.

Creative Services

  • Creative Direction
    Creative Strategy
    Art Direction
    ADV Campaign Ideation
    Copy Writing
    Social Media Content

    Film
    Direction
    Cgi
    2D & 3D Animation
    VFX
    Video Editing
    Post Production
    Color Correction
    Sound Design

    Production
    Art Buying
    Casting
    Location Scouting
    Props and Set Design
    Lighting & Equipment
    Transportations, Permits, Insurance
    Budget Management & Cost controlling

    Graphic Design
    Identity Design
    Illustration
    Packaging

    Interactive
    Experimental Installations and Art

Awards & Honorable Mention

ADS OF THE WORLD / THE WEBBY AWARDS / LOVIE AWARDS / THE FWA / AWWWARDS / PREMIO “WWW” IL SOLE 24 ORE / DIGITAL DESIGN AWARD / PWI / SEOUL EXTREME SHORT / EST FILM FESTIVAL / FIATI CORTI / MESTRE FILM FESTIVAL / CORTO LOVERE / MEDIASTARS / MUSE AWARDS / DAVEY AWARDS / MIAMI SHORT FILM FESTIVAL / HORIZON / GIFFONI FILM FESTIVAL

Professional Experience & Clients

ALLEANZA / BERSHKA / BMW / BOGGI MILANO / CAOVILLA / CESARE CREMONINI / CONTINENTAL / CROCE ROSSA ITALIANA / DOUCALS / ELICA / FIUGGI / FUORI SALONE / GIUGIARO / GIUSEPPE ZANOTTI / GRISSIN BON / IL BISONTE / IL SOLE 24 ORE / INFASIL / LA TRIENNALE DI MILANO / L’ECLAIREUR PARIS / LE SILLA / LINES / LIU-JO / MANUEL RITZ / MISSONI / MORENO CEDRONI / ORCIANI / OKNOPLAST / RIVA / ROSATO / SANTONI / SARTORE / SLIDE DESIGN / SICIS / TECHNOGYM / TERNA / TIFFANY & CO / TM ITALIA / VICMATIE / VIRGIN ACTIVE / ZEGNA