Lab81®. MULTIDISCIPLINARY Creative Studio.

The colors of the sunset, a pleasant moment of relaxation, three young explorers and a terrible Lion.

GrissinBon presents its new positioning with a new spot, on air these days, and to do so chooses the savannah at sunset. Un 30 ”which again bears the signature of the acronym Rember +, with the creative direction of Fabio M. Anzani, and born from the desire to innovate the image of the brand through a communication capable of expressing all the lightness of the products and the enthusiasm of the ‘company.

The only element of continuity with the past is the music that is transmitted by an old transistor radio. A “family-oriented” production, created with the best aesthetic 3D animation standards, featuring three young explorers intent on enjoying their favorite products at the end of the day, and a big Lion, who suddenly appears in their presence creating terror. But in the face of GrissinBon products, even the king of the forest becomes more good and even likeable, because GrissinBon has always been “making everyone better”, putting everyone in agreement.

The commercial, broadcast on the main television networks in the 30 “and 15” denominations, will be supported by a press campaign and some video pills of “backstage gaffes” on Facebook, in which the sympathy of the characters will be shown in the round and without filters .

Credits

Agenzia
REMEMBER+
Direttore Creativo
ANZANI FABIO MAURIZIO
Casa di produzione
LAB81
Art director
VALENTINO BEDINI
Character design, animation, rendering & compositing
FRANCESCO PIERPAOLI
Music and sound fx by
MATTEO SCHIAROLI

  • Art Direction
  • CG animation
  • Post-production