Lab81®. MULTIDISCIPLINARY Creative Studio.

There are garments that remember unforgettable moments of our lives.

Preserving them and wearing them leads us to relive strong sensations: the moments before our marriage, a speech in public, when we play with children or watch a game with friends. Fragments of real life in which we can identify ourselves. Emotions keep us forever tied to these garments and each dress has a unique story to tell.

The advertising campaign tells the centrality of the emotions that Boggi Milan raises in the new Gentleman, which allow him to express himself in every occasion of everyday life in his city. Work appointments, formal events, free time: the Gentleman lives the metropolis at 360 degrees. Each of these circumstances is experienced bringing with it special feelings that will become indelible memories.

Credits

AGENCY
Attila&Co
PHOTOGRAPHER
Stefano Galuzzi
ART DIRECTOR
Valentino Bedini
STYLIST
Andrea Tenerani
GROOMER
Stefano Gatti
ACCOUNT & PRODUCER
Alessandro Garibaldi & Samantha Giuliano

  • Concept
  • Art Direction
  • Graphic Design