Lab81®. MULTIDISCIPLINARY Creative Studio.

The concept of the new P448 SS19 campaign stems from one of the most common and simple gestures. A gesture that knows no age, that we learn from an early age: The embrace.

A gesture of love, a moment in which time seems to stop, a safe and comfortable shelter, a universal non-verbal language.

Credits

CREATIVE DIRECTOR:
Valentino Bedini
PHOTOGRAPHER
Andrea Massacesi
FILMAKER
Thomas Harry Murphy
STYLIST
Alessia Vanini

  • Concept
  • Art Direction
  • Graphic Design