Lab81®. Multidisciplinary Creative Studio.

There are emotions that can not be hidden, Revealed by small gestures and involuntary expressions ...

The videos tell, excite and involve the interlocutors.

The new video of the Rosato campaign celebrates in a few moments a message, a concept, emotions, through small involuntary gestures resulting from nonverbal communication.

Rosato celebrates the values of brand identity by creating a strong emotional component with the public, placing it through the help of a psychologist, stories, real facts and questions that touch the intimacy of the protagonists to stimulate in them those hidden and unconditional emotions that Flee to our eye and to our communicative will.

Nonverbal communication, to tell the Rosato brand through a virulent video of great visual impact that touches the deep feelings of children, adults and the elderly, all common people, current and unaware of the ultimate purpose of the video product.

A social experiment with great visual impact.


Agenzia: LAB81
Casa di Produzione: The Blink Fish
Regia: Valentino Bedini
Producer: Paolo Soravia
Psicologo: Dott. Giacomo Lucertini
Direttore di Produzione: Guido Ingenito
Assistente di Produzione: Francesco Lonardi
Direttore della Fotografia: Giacomo Frittelli
Primo Assistente Camera: Carlo Pastaccini
Operatore: Fabio Possanzini
Data Manager: Michael Molinari
Runner: Primavera Fumagalli
Capo Elettricista: Emanuele Mestriner
Elettricista: Antonio Cirelli
Make Up Artist: Linda Aliprandi
Stylist: Serena Buttaboni
Service mdp + light&grips: Videodesign
Fonico: Francesco Molaro

  • Concept
  • Direction
  • Post-production