Lab81®. Multidisciplinary Creative Studio.

The video shows the performance of the new waterproof wool fabric used for some items in the Foggi 19-20 Boggi Milano collection.

A 30 second slow motion video, during which a young man is about to run. Action, caught in the midst of and slowed by slow motion, is given attention with the care of what is happening and the place where it takes place: we are immersed in a Milanese urban environment and it is raining. Rain hits our protagonist’s jacket, which remains completely protected in its waterproof appearance. Behind and around him the timelapse of the city that lives, does not slow down its ferment.

Credits

AGENCY
Attila&co
CREATIVE DIRECTOR
Valentino Bedini (Lab81)
FILM DIRECTOR
Martina Pastori
CINEMATOGRAPHER
Edoardo Carlo Bolli
PRODUCER
Samantha Giuliano (Attila&Co)
CONCEPT & STORYBOARD
Lab81
POST PRODUCTION & VFX
Riccardo Pirani (Lab81)
MUSIC & SFX
Matteo Schiaroli (Lab81)
STUDIO
Big Motion Studio
GROOMER
Davide Marrone

  • Concept
  • Direction
  • Post-production