Lab81®. Multidisciplinary Creative Studio.

Interactivity between paper and web is one of the most innovative aspects that distinguishes the concept developed by Lab81 for Giugiaro Architecture Annual.

With Enhanced Reality you reach for the first time in a book, the full interaction between paper and the web. Within the book a set of markers are recognized by the webcam by appearing in a special section of the site, video and 3d models with which the user can interact. A new way of knowing (and playing) with architecture.

  • Concept
  • Art Direction
  • Production