MULTIDISCIPLINARY Creative Studio

Tradition, craftsmanship, passion and dedication, perfection, quality and attention to detail that have been the beating heart of Doucal's footwear for more than 40 years.

We communicated these values with a video with a strong visual and, above all, emotional impact, with a contemporary and solemn style where the shoe is treated as a real work of art. The protagonist is a craftsman photographed during the making of a Doucal’s shoe on his workstation, recreated ad hoc in the studio. He wears a white shirt and, on top, an elegant leather coat. Filming is the process of manufacturing the shoe with a cinematic and evocative style: a succession of details, gestures and tools of the trade enhanced by a careful use of light and shadow. The background, completely black, will frame the craftsman intent on his work, like an artist during the creation of a work of art. Real sounds will accompany the scenes to involve the viewer more.

Credits

FILM DIRECTOR
Valentino Bedini (Lab81)
CINEMATOGRAPHER
Davide Mancini
PRODUCER
Diego Pacenti (Lab81)
CONCEPT & STORYBOARD
Lab81
POST PRODUCTION & VFX
Lab81
MUSIC & SFX
Matteo Schiaroli (Lab81)
STUDIO
StudioLux

  • Concept
  • Direction
  • Post-Production