Lab81®. MULTIDISCIPLINARY Creative Studio.

Manuel Ritz's journey continues in Morocco, the place from which the brand takes inspiration for the 2020 spring summer collection.

A journey told from two different points of view. For the Manuel Ritz man, which is a skateboard and basketball fan, this Berber land becomes a real “sport field”, a place to explore on his skateboard…a wild and unpredictable journey. Just like in the garments of the collection, sports and ethnic rhythms coexist and influence each other.
On the other sideThe point of view of the Manuel Ritz woman is different: Cosmopolitan and passionate about travel, architecture and photography, she lets herself be swept away by the Moroccan culture, the colors, the flavors, the noise of the Medina in contrast with the silence of the desert. Her journey is marked by discovery of : details to be photographed, inspirations, people and cultures.

Credits

CREATIVE DIRECTOR:
Valentino Bedini
PHOTOGRAPHER:
Andrea Massaccesi
DIGITAL OPERATOR:
Alessio Keilty
CONTENT CREATOR:
Andrea Sopranzi
VIDEO DIRECTOR:
Martina Pastori
STYLIST:
Martina Antinori
PRODUCER:
Riccardo Barone

  • Concept
  • Art Direction
  • Graphic Design