Our creative concept celebrates the vibrant, carefree spirit of Havaianas by immersing it in a setting that reflects its bold and joyful identity.
We selected locations that mirror the brand’s Brazilian roots through vivid colors, natural beauty, and an energetic atmosphere.
The visual approach is a tribute to spontaneity dynamic moments captured through a mix of wide and close-up shots, designed to highlight the unmistakable Havaianas style.
Expect colorful, lively, and playful compositions that convey a sense of freedom and joy. Each image tells a story of movement, lightness, and the simple pleasure of living in the moment. We set out to capture the essence of the Havaianas lifestyle effortless, joyful, and full of ginga, wherever you are.
Credits
Production: MrProduction
Creative Direction & Direction: Valentino Bedini
Photography: Mocchetti and Kraus
Creativity: Lab81
Cinematography: Carlos Valentino
Styling: Domiziana Donghia
