PURE is the charming little bear inspired by the first Italian-made art toys designed by LAB81, -Minus & +Plus, which were introduced at the Fuori Salone 2008 through an installation at the Super Studio within the Art Box.

Today, SLIDE unveils the evolution of the two art toys, appropriately named PURE, in their luminous version to the general public. Crafted from polyethylene and processed using the rotational molding technique, PURE is available not only in the traditional white color but also in vibrant variations of yellow, light blue, pink, orange, blue, and red. Taking inspiration from characters in the virtual world, PURE boasts lines that appeal to cartoon and video game enthusiasts, making it the ideal accessory. It provides a lively alternative to illuminate spaces and add a touch of vivacity to domestic environments.