Institutional Website

La Triennale di Milano

The Triennale of Milan is renewed through its own website, becoming even more creative, intuitive and emotional.

Concept, Creative Direction, Art Direction, Design, UI/UX, Web Development
The LAB81 agency, which cared for creative direction and development, was inspired by thinking of the whole project as a digital magazine, using the graphic power and recognizability of the outstanding character, helvetica. Texts and images with a strong visual impact make the structure as a newspaper page offering instant and easy navigation with the ability to quickly view and organize a visit to the museum space, discovering exhibitions, activities and events in programming. A website that will continue to grow with the digital world, upgrading and renewing to further enhance the Triennale image, expanding the boundaries of more and more international users.

Launch Website