Milano, Milano, Milano

ADV Campaign & Content Creation

Boggi Milano

There are garments that recall unforgettable moments of our life. Keeping them and wearing them leads us to relive strong feelings: moments before our wedding, a public speech, when we play with our children or we attend a game with friends. Fragments of real life in which we can identify ourselves. Emotions keep us forever tied to these garments and every dress has a story to tell, unique.

Concept, Art Direction, Graphic Design
The advertising campaign tells the centrality of the emotions that Boggi Milano inspires in the new Gentleman, which allows him to express himself on every occasion of daily life in his city. Work events, formal events, free time: the Gentleman lives the metropolis at 360 degrees. Each of these circumstances is experienced by bringing with it special feelings that will become indelible memories.