ADV Campaign

Department 5

Contamination between music and movie’s world to generate a peculiar mix of explosive contents outside the box to give strength and character to the brand. Contemporary contents and instinctive images for an immortal soul rock style.

Concept, Art Direction, Post-production
A collection inspired by historical pieces that are part of the “memory” tuned up in a contemporary way and contaminated by Rock music. A style that keeps the essence of the streetwear revisited and innovated.