Armando Testa

In association with the Armando Testa agency, LAB81 used 3D animation and modelling to create the television advertisement for "Gancia, il primo spumante italiano” [“Gancia, the first Italian sparkling wine”].

Design, Modeling, CG Animation, Post-production
Images from a period Gancia video enhanced by contemporary graphic touches and a commentary with just the slightest hint of irony. The character which emerges is that of a great brand, drawing strength from its history of production talent and its bond to its local area.